Deliberate Ignorance: The “Whens” and the “Whys” of not wanting to know
In the age of information, Ignorance Is a choice and knowledge is gold. However, sometimes we opt for deliberate ignorance even if the information is free. Why?
Why we're all behavioral economists
In the age of information, Ignorance Is a choice and knowledge is gold. However, sometimes we opt for deliberate ignorance even if the information is free. Why?
Confirmation bias: a ‘self-deception’ that limits decisions and favors information that validates preconceptions and personal beliefs.
Nature or Nurture, this is the dilemma. Or not? Let’s dive deep into this fascinating topic and take a look at interesting findings from seminal experimental studies conducted in the field of Neuroeconomics and Neuromarketing.
In today’s increasingly competitive and agile marketplace, companies that want to keep pace need to explore and implement new strategies that enable them to withstand change and competition. As such, there are those who focus on technological innovation, those who focus on the development of a niche product, unique in its kind, and those who, on the contrary, focus on a product in common use, but offered at much lower prices.